For my PSA design I wanted to make the Ad have a serious tone but I also wanted it to catch people's attention when they read it. The bold headline addresses what the people are going to read, which is the facts of the headline. That way when they are looking at it they know what they are reading. Since the PSA is meant to be informative I included a lot of facts, highlighting what people needed to know in the middle of the page. I also incorporated images of alcohol and drugs so that people knew at first glance what the image was about. I used vectors from the internet so that their quality in pixalation would not be diminished. Overall I think my design incorporates an interesting array of pictures and words while providing useful information to the reader.